Denver, Colorado • Marketing Portfolio
I’m James R. Medina, a marketing specialist combining digital strategy, analytics, customer insight, creative design, and website development to turn ideas into measurable results.
About
My background blends marketing, sales, customer experience, business operations, and digital development. I use data to understand what is happening, customer insight to understand why, and creative execution to decide what should happen next.
My work spans campaign strategy, CRM, performance measurement, process improvement, content creation, responsive web development, and customer engagement. I’m especially interested in roles where marketing, technology, and customer experience overlap.
Colorado State University Global • May 2025
Delta Mu Delta • Sigma Beta Delta • American Marketing AssociationFeatured Work
Selected work demonstrating how I approach marketing problems from research through execution.
A comprehensive growth strategy combining predictive analytics, AI-powered personalization, integrated marketing communications, customer research, global expansion, and ROI measurement.
Visual brand analysis exploring innovation, cultural relevance, product storytelling, and consumer positioning.
Creative campaign sample
Promotional social graphics built around bold visual hierarchy, lifestyle imagery, and scroll-stopping campaign concepts.
Design portfolio
Built a complete bilingual digital experience for a Denver organization, transforming its online presence into a modern, responsive website designed around community engagement, accessibility, and real-world usability.
Marketing Dashboard
Projected campaign KPIs from the Einstein Bros. marketing capstone demonstrate how I connect strategy, performance measurement, and data-driven decision making.
Experience
City & County of Denver
Manage high-volume regulated licensing workflows while improving processes, analyzing casework, developing training resources, and communicating with customers and stakeholders.
Comcast / Xfinity
Exceeded sales targets while using customer insights to recommend technology solutions, drive revenue, and support campaign execution and product adoption.
Comcast
Managed customer accounts, tracked performance KPIs, identified revenue and retention opportunities, and presented solutions aligned with customer needs.
Xerox / Verizon Wireless
Led training for 20+ employees, reducing training time by 30% while improving first-call resolution by 20% through coaching, performance management, and training program improvements.
Capabilities
Digital Strategy • Campaign Execution • Brand Management • Audience Segmentation • SEO • Customer Engagement
Marketing KPIs • ROI • Conversion Analysis • Excel • Power BI • Performance Reporting • Campaign Optimization
Salesforce • HubSpot • Google Workspace • Google Ads • Google Trends • Microsoft Excel • Content Management
Canva • Adobe Express • HTML • CSS • JavaScript • GitHub • Responsive Web Design • Domain & DNS Management
Contact
Let's connect about marketing strategy, digital campaigns, customer experience, or web development.